Our Story

Designed in
Auckland

A boutique design studio helping New Zealand businesses look outstanding online ~ since 2006.

20yr In Business
200+ Projects Delivered
98% Client Satisfaction
NZ owned Local Studio
How we work

What we stand for

Purpose-led design

Every design decision has a reason. We don't add things because they look nice — we add them because they help your business achieve its goals.

Clear communication

No jargon, no runaround. You'll always know where your project stands and you'll always be talking to the person actually building it.

Uncompromising quality

We'd rather do one thing properly than five things adequately. Every pixel, every line of code, every printed piece gets our full attention.

Local knowledge

We understand the New Zealand market. We know what Auckland businesses need and how local customers behave online — and we design accordingly.

Performance first

Beautiful design that doesn't load quickly or rank well in search is design that doesn't work. We build with speed, SEO, and accessibility baked in from day one.

Long-term partnership

Most of our clients have been with us for years. We think of ourselves as your in-house design team, not just another vendor on a one-off brief.

Expertise

What we do best

Website Design & Development 95%
Brand & Graphic Design 92%
Print Design 88%
SEO Strategy 75%
E-commerce 70%
Tools & technologies

Our toolkit

PHP HTML5 CSS3 JavaScript MySQL Figma Photoshop InDesign Google Analytics Google Search Console Stripe cPanel Hosting SSL & Security
Our journey

A career built across two continents

2006

NuLeaf Design — Fish Hoek, Cape Town

Started NuLeaf Design in Fish Hoek on the Cape Peninsula, taking on local South African businesses who needed professional design without the big-agency price tag.

2011 – 2015

Seasoned in Johannesburg

Moved to Johannesburg and sharpened the craft in one of Africa's most demanding commercial markets — growing the studio's capabilities across web, brand, and print design.

2015

Relocated to Auckland, New Zealand

Made the move across to Auckland, bringing a decade of design experience to the New Zealand market and re-establishing NuLeaf Design on the North Shore.

2016 – 2019

Lead Front-End Developer — PB Tech

Joined PB Tech as Lead Front-End Developer, leading the development of one of New Zealand's largest e-commerce platforms and managing the front-end team through a period of significant growth.

2019 – Present

NuLeaf Design — full focus, Auckland

Returned full-time to NuLeaf Design, combining enterprise-level front-end experience with boutique studio craft — helping Auckland businesses build exceptional digital presences.

Find us

Based in Takapuna

Studio Location Takapuna, Auckland
North Shore, New Zealand
Call Us 020 4010 7154
Hours Monday – Friday, 9am – 5pm
By appointment on weekends

Ready to Work Together?

Let's build something great for your business. Get in touch for a free consultation.